Last updated: July 31, 2026
Who we are
Eden's Aesthetic & Co. is a licensed esthetician's lash studio at 3000 Joe Dimaggio Blvd, Suite 5, Round Rock, TX 78665. You can reach us at hello@edensaesthetic.co or (737) 253-8783. This policy covers edensaesthetic.co — the website you are reading right now.
What this website collects
Information you type in. If you send a message through the contact or wedding-inquiry form, we receive the name, email address, and message you provide, so we can reply. If you join the mailing list, we receive your email address and, if you give it, your first name.
Analytics about your visit. If you accept cookies, Google Analytics records things like which pages you viewed, how you arrived (for example a link from TikTok or a Google search), your approximate location derived from your IP address, and general device and browser details. This is used to understand how people find the studio. It is not used to identify you personally, and we do not sell it.
Aggregate performance data. The site runs Vercel Analytics and Vercel Speed Insights, which count page views and measure page-load speed without cookies and without tracking you across sites. Because they set no cookies and build no visitor profile, they run whether or not you accept cookies.
Booking happens on Square, not here. When you tap a booking link, you leave this website and Square's own privacy policy applies to whatever you enter there.
Who processes it
- Google Analytics 4 (Google LLC) — website analytics, only after you accept. Google's privacy policy.
- Resend — delivers form submissions to our inbox and sends the mailing-list welcome email.
- Cloudflare Turnstile — a spam check on the contact form that confirms you are a person, not a bot.
- Vercel — hosts the site and provides the cookieless analytics and speed measurements described above.
- Square — handles appointment booking and payment on its own platform.
Cookies this site uses
- edens-cookie-consent— not a cookie but a small entry in your browser's local storage. It remembers whether you accepted or declined so we stop asking. Set by us, stays on your device, never sent anywhere.
- _ga, _ga_<id> — set by Google Analytics only if you accept. They distinguish one visitor from another and expire after two years.
If you choose “Essential Only,” the Google Analytics script is never loaded and those cookies are never created.
How to opt out or change your mind
- Choose Essential Only on the cookie notice.
- Already chose Accept? Clear this site's data in your browser (in most browsers: the padlock icon in the address bar → site settings → clear data). The notice will appear again on your next visit and you can decline.
- Use Google's Analytics opt-out browser add-on to block Google Analytics everywhere.
- Turn on “Do Not Track” or block cookies in your browser settings.
Email from us
We email you only if you contacted us or joined the list. Every marketing email has an unsubscribe link, and you can also ask us to remove you by replying or emailing hello@edensaesthetic.co.
How long we keep it
Form messages stay in our email inbox as ordinary correspondence. Mailing-list entries stay until you unsubscribe or ask to be removed. Google Analytics data is retained on Google's standard schedule for the property.
Your choices
You can ask us what personal information we hold about you, ask us to correct it, or ask us to delete it. Email hello@edensaesthetic.co and we will take care of it. If you are a Texas resident, the Texas Data Privacy and Security Act may give you these rights formally; we honor the requests either way.
Children
This website is not directed at children, and we do not knowingly collect information from anyone under 13.
Changes to this policy
If this policy changes, the date at the top of the page changes with it. There is no archive of older versions.
Questions
Email hello@edensaesthetic.co, call or text (737) 253-8783, or visit the studio at 3000 Joe Dimaggio Blvd, Suite 5, Round Rock, TX 78665.